The largest food exhibition in Israel, ISRAFOOD 2019, was held in Tel Aviv from 26 to 28 November. Ukraine has been firstly represented at this exhibition thanks to EU funding under the EU4Business initiative and implemented by the European Bank for Reconstruction and Development, with the support of the Export Promotion Office.

Chocoboom was also a member of the Ukrainian delegation and presented its products to visitors of the exhibition and the Israeli consumer. Despite the specifics of the Israeli market and the kosher certification requirements, we are happy to cooperate with this country and give sweet impressions in the Middle East as well.

The company representatives were able not only to explore the Israeli market but also to establish contacts with importers to cooperate in the future.